Avril Lavigne Heres to Never Growing Up Fan Made Album Art
Earlier Avril Lavigne performed her new single, "Hither'south to Never Growing Up," on NBC'south "Today" on May 17, the pop singer/songwriter smiled and waved to a special fan in the audience: Antonio "L.A." Reid, chairman/CEO of her new label, Epic Records. Although Reid doesn't drop by every Epic artist's Goggle box performance, he made a special point of being at that place for the 29-year-old Lavigne, whom he signed to Arista when she was a teenager and whose 2002 debut album, "Allow Go" (6.8 million copies sold, according to Nielsen SoundScan), he executive-produced.
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A decade later, Reid is overseeing Lavigne'southward return to pop prominence, subsequently the singer left RCA Records and joined Epic in late 2011. The brilliantly bratty "Here'southward to Never Growing Upwardly" jumped sixty-30 on final week's Billboard Hot 100 (information technology's now No. 31), while Lavigne returned to the peak 10 of the Social 50 chart for the kickoff time in two years, with xv one thousand thousand overall plays to her proper name. And those accomplishments occurred earlier Reid watched Lavigne tear through the pb single from her forthcoming 5th album.
"My relationship with her has been this way since the 24-hour interval I met her, and my judge is that it will always be this mode," Reid says. "She's a superstar. I think she's motivated now, and I expect that she'll do really well."
Thanks partly to the "Today" stop, "Hither's to Never Growing Up" notches its second-biggest sales frame this calendar week with 79,000 downloads, up from 62,000, according to SoundScan. The single's cumulative sales stand at 329,000 downloads since its April 9 release, but the longevity of the song — and maybe of Lavigne's stateside improvement in full general — will depend on radio. "What the Hell," the atomic number 82 single from Lavigne's 2011 album "Goodbye Lullaby," peaked at No. 27 on the Hot 100 Airplay chart and No. 8 on Mainstream Tiptop xl, failing to repeat the success of her last large hitting, the Hot 100-topping "Girlfriend" in 2007. "Hither'south to Never Growing Upwards" moves up two spots on the Mainstream Top 40 chart, and shifts 67-66 on Hot 100 Airplay.
"It's just getting going," WHTZ (Z100) New York PD Sharon Dastur says of "Here'south to Never Growing Upwardly." Z100 has played the song 85 times through May 20, according to Nielsen BDS, and Dastur believes the guitar-laden track fits comfortably side by side to rock-tinged top xl fare like Fall Out Boy, Imagine Dragons and Icona Pop. "It's even so in a newer rotation because we want to make sure it'south familiar," Dastur says, "only the early signs nosotros're seeing look really strong, and we're seeing the aforementioned affair at some of our sister stations around the country."
Avril Lavigne Interview: New Album Is 'All Over The Place'
As Ballsy hopes to plow a corner of sorts and deliver the showtime major hit of the Reid era, Lavigne has relentlessly promoted her new radio offer: She asked fans to submit photos and videos for the vocal's lyric video in March, released its official music video on May 9, performed the track on "Dancing With the Stars" on May xiv and did extensive radio promotion post-obit her "Today" performance. Lavigne is as well beguiling pop fans with a love story: She and Nickelback frontman Chad Kroeger, who co-wrote "Here'south to Never Growing Upwards," got engaged later sharing the studio for Lavigne's new album. "Our relationship started off by writing songs together," Lavigne says. Reid adds that Kroeger "has been one of the greatest songwriters of the terminal 10 years."
Also crucial for Lavigne is releasing an album with more hits than merely its lead single — afterward all, "Allow Go" became the vocalizer's meridian seller on the strength of such meridian 10 hits as "Complicated," "Sk8er Boi" and "I'grand With Yous." Yet, manager Larry Rudolph is optimistic nigh her Epic debut. "The second single is equally as strong and has an equal corporeality of edge," he says. "We're going to hit two habitation runs in a row."
Lavigne's still-untitled new album is due in September, with touring details in support of the full-length still beingness discussed.
Source: https://www.billboard.com/music/music-news/avril-lavignes-heres-to-never-growing-up-heats-up-on-hot-100-1563841/